Privacy Notice

Last updated: January 1, 2025

Thank you for choosing to be part of our community at Computer Hype (“Computer Hype,” “we,” “us,” “our”). We are dedicated to safeguarding your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices concerning your personal data, please contact us at enquiries@computerhype.co.uk.

When you visit our website, computerhype.co.uk (the “Website”), and generally use any of our services (the “Services,” which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we aim to clearly explain what information we collect, how we use it, and your rights regarding it. We encourage you to read through it carefully, as it is important. If you do not agree with any terms in this privacy notice, please stop using our Services immediately.

This privacy notice applies to all information collected through our Services (which, as described above, includes our Website), as well as any related services, sales, marketing, or events.

Please read this privacy notice carefully to understand how we handle the information we collect.

Table of Contents

1. What Types of Information Do We Collect?
2. How Do We Use the Information You Provide?
3. Will We Share Your Information with Others?
4. Who Might We Share Your Information With?
5. Do We Utilize Cookies and Other Tracking Technologies?
6. How Long Will We Retain Your Information?
7. How Do We Protect Your Information?
8. What Privacy Rights Do You Have?
9. Do Not Track Features: How to Control Them
10. Do California Residents Have Special Privacy Rights?
11. Do We Update This Privacy Notice?
12. How to Contact Us Regarding This Notice
13. How to Access, Modify, or Remove Your Information

1. What Types of Information Do We Collect?

Personal Information You Provide to Us

In Brief: We collect personal information that you share with us.

We gather personal information that you willingly provide when you register on our website, express interest in learning more about us or our products and services, participate in activities on the site, or otherwise contact us.

The type of personal information we collect varies depending on your interactions with us, your choices, and the features or products you use. This personal information may include:

• Personal Information Provided by You: This includes details such as names, phone numbers, email addresses, mailing addresses, preferences, authentication data, billing addresses, and similar information.
• Payment Data: If you make a purchase, we may collect payment details such as your card number and security code. Payment data is processed by PayPal (Europe). You can read their privacy policies at PayPal Privacy Policy.

All personal information you provide must be accurate, complete, and up to date. You must inform us of any changes to your personal information.

Automatically Collected Information

In Brief: Certain information, such as your IP address and device/browser details, is automatically collected when you visit our website.

We automatically collect specific data when you visit, use, or navigate our website. While this information doesn’t identify you personally (e.g., your name or contact details), it may include technical data like your IP address, browser type, operating system, language preferences, referring URLs, device information, and your activity on our website. This data is primarily used to maintain the security and functionality of our website and for internal analytics.

We also use cookies and similar technologies to collect this information.

Some of the information we collect includes:

• Log and Usage Data: This includes diagnostic, service-related, and performance data automatically logged by our servers when you access or use our website. This could include your IP address, browser type, settings, and actions such as pages viewed and features used.
• Device Data: This data pertains to your computer, phone, tablet, or any other device you use to access our website. It can include your device’s IP address, location, hardware model, operating system, mobile carrier, and more.
• Location Data: We may collect information about your device's location, either precisely (via GPS) or imprecisely. You can opt out of location data collection by adjusting your device settings, but some services may become unavailable if you do so.

Information We Gather from Other Sources

In Brief: We may acquire limited information from third-party sources to enhance our services.

To improve our ability to offer targeted marketing and services, we may obtain additional information about you from external sources like public databases, marketing partners, and other third parties. This may include details such as mailing addresses, phone numbers, email addresses, job titles, social media profiles, and behavior data for targeted advertising and promotional purposes.

2. How Do We Use the Information You Provide?

In Summary: We process your personal information for various reasons, including legitimate business interests, fulfilling our contract with you, legal compliance, and with your consent.

We process the personal information collected through our website for a range of business purposes. These purposes are based on our legitimate business interests, the necessity of fulfilling a contract with you, your consent, and/or compliance with legal obligations. Below, we outline the specific reasons we process your data and the legal grounds for doing so.

We use the information we collect for the following purposes:

• To Facilitate Account Creation and Logon: If you link your account with a third-party account (like Google or Facebook), we use the information you allow us to collect from those third parties to help create and log you into your account.
• To Post Testimonials: We may publish testimonials on our website that include personal information. Before posting a testimonial, we obtain your consent. If you wish to modify or remove your testimonial, please contact us at enquiries@computerhype.co.uk with the necessary details.
• To Request Feedback: We may use your information to request feedback and communicate with you regarding your experience with our website.
• To Enable User-to-User Communication: With your consent, we may use your information to facilitate communication between users of our services.
• To Manage User Accounts: We use your information to manage your account and ensure its proper functioning.
• To Send Administrative Information: We may send you information regarding new features, products, services, or changes to our terms and policies.
• To Safeguard Our Services: We use your information to help protect our website from fraud and to ensure its security.
• To Enforce Our Terms and Policies: We process your information to enforce our terms of service, comply with legal requirements, or in connection with our contractual obligations.
• To Respond to Legal Requests: If we receive legal requests, such as a subpoena, we may need to review the data we hold to determine how to respond.
• To Fulfil and Manage Orders: We use your information to process and manage orders, payments, returns, and exchanges made through our website.
• To Administer Competitions: If you enter a prize draw or competition, we may use your information to manage those activities.
• To Provide Requested Services: We use your information to deliver the services you have requested.
• To Respond to Inquiries and Offer Support: We may use your information to respond to your inquiries and provide support for any issues related to our services.
• To Send Marketing and Promotional Communications: With your consent, we may use your information to send marketing messages or promotions. You can opt-out of receiving marketing emails at any time (refer to "WHAT ARE YOUR PRIVACY RIGHTS?" below).
• To Deliver Targeted Advertising: We may use your information to tailor content and advertisements to your interests and location, and to measure the effectiveness of such ads, including working with third-party partners.

3. Will We Share Your Information with Others?

In Summary: We only share your information with your consent, when required by law, to provide services, protect your rights, or meet our business obligations.

We may share or process your data based on the following legal reasons:

• Consent: If you have given us specific permission to use your data for a particular purpose, we will process it accordingly.
• Legitimate Interests: We may process your data when it's necessary to fulfill our legitimate business interests.
• Performance of a Contract: If we have a contract with you, we may use your personal data to meet the terms of that contract.
• Legal Obligations: If required by law or legal requests, we may disclose your information to comply with applicable laws, court orders, or government investigations.
• Vital Interests: If necessary, we may disclose your information to protect against fraud, potential threats to safety, violations of policies, or illegal activities.

Specifically, we may need to process or share your information in the following circumstances:

• Business Transfers: If we undergo a merger, sale of assets, financing, or acquisition, your data may be shared or transferred to the new entity.
• Vendors, Consultants, and Third-Party Service Providers: We may share data with third parties who perform services on our behalf, such as payment processing, hosting, data analysis, customer service, and marketing. These third parties are required to safeguard your information and use it only as instructed by us.
• Third-Party Advertisers: We may work with third-party advertising companies that use your data to serve relevant ads based on your activity on our website and other sites.
• Affiliates: We may share your data with our affiliates, including our parent company, subsidiaries, and other entities under common control, and require them to follow this privacy notice.
• Business Partners: We may share information with our business partners to offer certain services, products, or promotions to you.

4. Who Might We Share Your Information With?

In Short: We only share your information with the following categories of third parties.

We disclose your data to the following types of third parties. If we have processed your information based on your consent and you wish to revoke it, please contact us using the details provided in the section titled “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below.

• Ad Networks: We may share your data with advertising networks for targeted advertising.
• Affiliate Marketing Programs: We may disclose your information to affiliates involved in marketing and promoting our services.
• Payment Processors: We share information with payment processors to complete financial transactions.
• Data Analytics Services: We may disclose your data to data analytics services to help us understand how our website is used.

5. Do We Utilize Cookies and Other Tracking Technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (such as web beacons and pixels) to access or store your information. For more details on how we use these technologies and how you can refuse certain cookies, please refer to our Cookie Notice.

6. How Long Will We Retain Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will retain your personal information only for as long as needed to fulfill the purposes outlined in this privacy notice, unless a longer retention period is required or allowed by law (e.g., tax, accounting, or other legal obligations). No purpose in this notice will require us to retain your information beyond the period during which you maintain an account with us.

If we no longer have a legitimate business need to process your personal information, we will either delete or anonymize the data. If deletion or anonymization is not possible (for instance, if the data is stored in backup archives), we will securely store the information and isolate it from any further processing until deletion is feasible.

7. How Do We Protect Your Information?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures to protect the personal information we process. However, despite our best efforts and safeguards, no electronic transmission over the Internet or information storage technology can be fully guaranteed as 100% secure. Therefore, we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to breach our security measures and collect, access, steal, or modify your information.

Although we strive to protect your personal information, the transmission of such data to and from our Website is done at your own risk. You should only access the Website within a secure environment.

8. What Privacy Rights Do You Have?

In Short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

If you are a resident in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: European Data Protection Authorities.

If you are a resident in Switzerland, the contact details for the data protection authorities are available here: Swiss Data Protection Authorities.

If you have questions or comments about your privacy rights, you may email us at enquiries@computerhype.co.uk.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

• Log in to your account settings and update your user account.
• Contact us using the contact information provided.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with applicable legal requirements.

Cookies and Similar Technologies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. To opt-out of interest-based advertising by advertisers on our Website, visit About Ads - Choices.

Opting Out of Email Marketing

You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list — however, we may still communicate with you, for example to send you service-related emails that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes. To otherwise opt-out, you may:

• Access your account settings and update your preferences.
• Contact us using the contact information provided.

9. Do Not Track Features: How to Control Them

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

10. Do California Residents Have Special Privacy Rights?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Website, you have the right to request removal of unwanted data that you publicly post on the Website. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).

11. Do We Update This Privacy Notice?

In Short: We will update this notice as necessary to comply with relevant laws.

We may revise this privacy notice periodically. The latest version will be marked with an updated "Revised" date, and the updated version will become effective as soon as it is available. In the case of significant changes to this privacy notice, we may notify you by either prominently displaying a notice about these changes or by directly sending you a notification. We encourage you to check this privacy notice regularly to stay informed about how we are safeguarding your information.

12. How to Contact Us Regarding This Notice

If you have questions or comments about this notice, you may email us at enquiries@computerhype.co.uk or by post to:

COMPUTER HYPE LTD

129 Mile End Road, B-12,
London, England, E1 4BG

13. How to Access, Modify, or Remove Your Information

Depending on the laws of your country, you may have the right to request access to, modify, or delete the personal information we hold about you. To make such a request, please reach out to us at: enquiries@computerhype.co.uk.